Modern and hip, Ipanema is a favorite among artists, intellectuals, the high society and the tanned carioca youth, looking for the best in fashion, culture and gastronomy. Ipanema is most famous for its beach and boutiques, so most days are spent soaking up the sun and seeking out bargains at the many eclectic shops. Be sure to hit the beach early to secure a good spot for swimming and people watching. Throughout the day, you’ll find plenty of vendors offering coconut water, soft drinks, beer, and snacks. When visiting the beach, please keep in mind that “Ipanema” is an indigenous term for “bad, dangerous waters” which refers to the surf’s powerful undertow and large waves. Be careful to swim only where the locals do. Once you’ve had your fill of sun, sand and surf, browse the shops along Visconde de Piraja and then cap off your day with dinner at a vibrant restaurant and drinks at one of the many lively bars. 

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Exterior at Mar Ipanema Hotel